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E-commerce is no longer an option in the 21st century; if you won a business with no online presence then you simply do not exist. Your business does not qualify for competition with giants in the industry if you are relying on traditional offline marketing tools. Blogs are perfect for business advertisements and sales; the structure of blogs allows you to post articles, podcasts, videos, and announcements with an objective of boosting sales. Sales and making profits is the primary goal of any business.
While most firms run blogs on different platforms, not all of them are meeting respective business goals. The content structure, type, and strategy used on a blog matters a lot. Increasing traffic is the first step to increasing sales; but if the traffic does not translate to sales, there must be a problem with your content and relevance to your audience. If people are visiting the blog and not staying long enough, they cannot translate to buyers.
Here are some of the reasons why visitors bounce from your blog.
Boring content
It is easy to check on quality and interesting element of your blog by reading your articles. Randomly pick 3 or 4 articles from your blog and check whether the title is attractive. Imagine yourself as a visitor; if you were browsing randomly or scrolling your Facebook news feed and came across any of the articles, will you read it to the end? If you don’t find them interesting then don’t expect anyone to stick around your blog reading any of the articles. Article titles and content from introduction to finish should be luring; ideas should coincide to keep readers glued to the screen. It is only after a visitor gains interest on a site when products will sell; no one will bother checking on your services if the first article they come across is not exciting. If readers do not find value, appropriateness, and interest in the articles, they will pull off.
Not Mobile Friendly
Previously, computers were the only access to websites and blogs. Advancement in technology has revolutionized the e-commerce industry; most of online reading and access to sites is on phones and tablets. People are busy and the only time for shopping on your services or products and reading articles is while they are in public transport or relaxing in bed. It is rare to find someone at a desk at home browsing unless it is extremely necessary; there is no time. Therefore, unresponsive sites do not get much attention. If a visitor finds it difficult to navigate on your blog, he/she will not waste any minute pinching and expanding content for easy view. This is a universal character with site visitors; it is irrespective of your niche that defines target audience. A higher percentage of the population uses tablets and smartphones to access blogs.
Writing for yourself
This is a common mistake with business start-ups that increases bounce rate. Strategy matters in business; you might be offering exactly same products with a competitor, the difference comes with marketing strategies. Writing for blogs should be for the audience and not for yourself; while it is important to talk about your expertise and quality of products; it does not have much impact. Consumers need to know why they should purchase your product and not from another company. Clearly explain how individuals will benefit from using your products or subscribing to your services. No one will spend money where they are not convinced of benefits; this should be the basis of content creation. While writing be sure of business and target audience. This ensures the content is relevant. Interesting articles on technology and culture of your organization is good but does not translate to sales.
Slow site
Visitors barely have time to wait; if your site is taking long to load an article, you might be losing potential buyers every minute. Blog performance is crucial; some will interpret slow loading as expensive if they are using cellular data and some will interpret it as unprofessional. Visitors can only be patient with your blog after they are convinced of your products and services. It doesn’t matter how well your articles are written and blog optimized with SEO techniques; if it takes long to load, potential buyers may never get to the awesome content. A business blog should load on a click, 5 seconds is too long. Typically, people have options when researching online; if your site fails to load, the attention shift to another blog and you will have lost potential buyers.
Failing to deliver as per catchy title
Catchy titles are effective in drawing potential customers. However, the catchy titles should match with content. If you fail to deliver in the subsequent paragraphs, visitors will bounce off. Some visitors perceive it as dishonesty, you will lose them on this basis and probably permanently. There is no question about catchy titles but the content should match.
Investing in a business blog and failing to realize results is frustrating; check on the five reasons and you might be on your way to achieve business goals.
There are two sides to every story the truth and the false or it could also be the good and the bad, whichever way you would look at it, if you choose right, it would be good for you.
Likewise if you would want to become a publisher/blogger there are two ways of looking at that too, finding the right hosting website and being successful or stagnating just where you started.
The bad side would be if you make the wrong decision when you embark on your new Word Press blog and get onboard a website that is moving at snail’s pace and also very unresponsive.
Not choosing right would not only deprive you of a positive response but would even scare away those who come along to never to come back again.
Such a website would ruin your chances on the search engines too and drop your ranking from where you may have slowly crawled up which would not be a very conducive way to begin.
Whatever the case may be it is imperative that you get off on the right foot so that you enjoy success from the inception which would give you the impetus to move forward.
This is a very competitive industry and changes do happen fast and if you are unable to keep up with the prevailing tempo you could find yourself left behind.
#1. In Motion Hosting
This company would give you some very special discounts and packages which you could avail from time to time.
SSL is provided FREE along with FREE SSD Hosting and loads faster than other websites providing you service with a class.
The Word Press is preinstalled with unlimited Disk Space and Bandwidth with a FREE domain name which you chose at your convenience.
The features that make this stand out are many and one of them is FREE Drag and Dropsite coupled with Builder and Themes.
That is not all there are many other advantages with the US $ 250 worth marketing credits with an incredible 24 x 7 technical support with customers not holding the high ground.
The 90 Day money back guarantee is a big advantage to those who would like to climb on board.
#2. Blue Host
Provides a FREE domain name and this is coupled with some great price reductions if you are lucky to acquire it when you are looking out for the perfect hosting company.
The hoisting up time is 99.99%, this is added on with a courteous and 24 x 7 customer support which keep you spellbound with what use.
The 30 Day money back is a huge plus point where you could take this on and if satisfied keep it or with no questions asked if you return it.
This web hosting company is recommended by WordPress.org and you could install the versatile easy to install Word Press.
This hosting company is officially serving about 2 million sites worldwide for the last twenty plus years.
Like anything that you would buy, finding a hosting website would be the same because it would be prudent to climb onboard one that is recommended.
There are many out there but it is your prerogative hence it is always in your best interests to ensure that you find the right one to climb onboard.
It is absurd to select a hosting company and later have to change it for any reason hence take time and select the right one in the first instance.
The digital communication industry is very competitive hence being up there with the right answers is what is recommended if you are to survive on this platform.
So keeping in mind to have the best hosting website would be what you should do if you are to be a successful Blogger who could change and make something special out of nothing.
Take up the challenge and either be a successful entrepreneur of a good Blogger who could change readers and other people’s perspective by bringing forth your ideas.
Disclosure: Please note the links provided are links of our affiliate companies.
Reseller hosting is a kind of hosting which allows the owner the ability to use his/her allotted drive and bandwidth to host websites on behalf of third parties.
The reseller purchases the services in wholesale and then sells it to customers at a profit. Thus reseller can used his/her own brand to sell the hosting. The reseller may rent a dedicated server from the hosting company or resell shared hosting services.
The typical example of reseller hosting may be a local webdesign firm which offers hosting as an extra service. This is an inexpensive way for entrepreneurs to start a company.
Most reseller hosting plans allows the customer to create their own pricing plans. Reseller hosting also allows the customer to create their own control panel.
Reseller hosting can be thought of as a relationship between wholesalers and retailers. Here wholesalers are the big hosting companies and the retailers are the small vendors.
One of the advantages of reseller hosting does not require extensive technical knowledge.
Do you want to create a custom permalink for your pages, post, categories, tags and products ? This post will show you how to create custom permalinks for your entire site.
What is a custom permalink ?
WordPress comes with a nice option for creating permalinks. Permalink is actually the URL structure of your post or page. Permalinks are important in the sense that permalinks helps to give structure to the site links.
The permalinks also helps in search engine optimization as the site is structured. This helps the search engine crawl your page quicker. There are various methods to change the permalinks in your site. They are as follows.
1. Change the Slug part in your post or page
In WordPress the word slug refers to the URL friendly part of your posts, page, category or tags. It is automatically generated when you create a new item. For example, a post titled “10 benefits of drinking water on an empty stomach” would generate a post slug like 10-benefits-of-drinking-water-on-an-empty-stomach depending on which permalink structure you set.
Clicking on Edit button will allow you to change the post slug. This will help you in changing the permalink. Using a more SEO friendly permalink will be good.
2. Create Custom Permalinks.
Changing the permalink in the post will not change the structure of the permalink.
Suppose you do not want the year/month/day in your URL . In that scenario you can customize the permalink
Click on Settings > Permalinks > Custom Structure to maintain your own custom permalink.
Permalinks for Categories and Tags
You can also change the permalink structure of categories and tags.
Go to Settings >Permalinks
Change category base
For example here the category base is set to “nwb” The URL for wellness category will appear like this.
Permalinks for Products
If you have online store you can change your permalinks too.
In this way you can customize your permalinks. One of the main advantages of custom permalinks is that once the permalink is set the permalinks of the entire site are automatically changed. Therefore, you have to be careful while using this option of customizing permalinks.
Bitcoins is a cryptocurrency, a form of electronic cash. It was designed to a digital currency: the system was designed to work without a central bank or a single administrator. The bitcoins are created and held electronically unlike the other currencies which can be printed in physical form like Dollars, Euros or Rupees. Bitcoin is a cryptocurrency which means it uses strong strong cryptography to secure financial transactions.
Bitcoin was motivated from the paper written by Satoshi Nakamoto. The idea was to create a means of exchange independent of central authority that could be transferred in a secure and verifiable way. Bitcoin supporters were sometimes criticized and seen as people trying to remove currency from the control of governments.
Bitcoin may be used to pay for digital transactions if both parties are willing. In that scenario it acts like conventional currencies. However it differs from traditional currencies in various ways.
It is not centralized:Â One of the important characteristic of bitcoin is that it is decentralized. There is no institution that controls bitcoin. The network is run by a group of volunteer coders and run by computers from around the world. This system attracts some people who are not comfortable over the control of banks and governments on their money
There is Limited Supply: Unlike the traditional currencies supply is unlimited, in case of bitcoin supply is limited. Central banks can print as many dollars they want. However, in case of bitcoin the supply is limited and controlled by an underlying algorithm. Every hour small number of bitcoins are released. This makes it lucrative as an asset because as demand increases with supply remaining constant, the value will increase.
Privacy: Whereas senders of electronic payments are usually identified, this is not the case in bitcoins. Bitcoins operate in semi anonymity. The user do not need to identify themselves while sending bitcoin to another user. The protocol checks the previous transactions to confirm if the user is eligible to send the bitcoin.
Fungibility: Each bitcoin is registered and publicly available in the block chain ledger. And this helps some users to discard coins coming from controversial transactions.
Divisibility & Immutability: The smallest unit of bitcoin is called satoshi. Also, the bitcoin transactions are irreversible unlike normal transactions.
At this stage, bitcoins are very controversial. This article is written to give an idea of what a bitcoin is. Many governments including social media networks have banned ads pertaining to the bitcoin. What lies next for bitcoin is something very uncertain.
