E-commerce is no longer an option in the 21st century; if you won a business with no online presence then you simply do not exist. Your business does not qualify for competition with giants in the industry if you are relying on traditional offline marketing tools. Blogs are perfect for business advertisements and sales; the structure of blogs allows you to post articles, podcasts, videos, and announcements with an objective of boosting sales. Sales and making profits is the primary goal of any business.
While most firms run blogs on different platforms, not all of them are meeting respective business goals. The content structure, type, and strategy used on a blog matters a lot. Increasing traffic is the first step to increasing sales; but if the traffic does not translate to sales, there must be a problem with your content and relevance to your audience. If people are visiting the blog and not staying long enough, they cannot translate to buyers.
Here are some of the reasons why visitors bounce from your blog.
Boring content
It is easy to check on quality and interesting element of your blog by reading your articles. Randomly pick 3 or 4 articles from your blog and check whether the title is attractive. Imagine yourself as a visitor; if you were browsing randomly or scrolling your Facebook news feed and came across any of the articles, will you read it to the end? If you don’t find them interesting then don’t expect anyone to stick around your blog reading any of the articles. Article titles and content from introduction to finish should be luring; ideas should coincide to keep readers glued to the screen. It is only after a visitor gains interest on a site when products will sell; no one will bother checking on your services if the first article they come across is not exciting. If readers do not find value, appropriateness, and interest in the articles, they will pull off.
Not Mobile Friendly
Previously, computers were the only access to websites and blogs. Advancement in technology has revolutionized the e-commerce industry; most of online reading and access to sites is on phones and tablets. People are busy and the only time for shopping on your services or products and reading articles is while they are in public transport or relaxing in bed. It is rare to find someone at a desk at home browsing unless it is extremely necessary; there is no time. Therefore, unresponsive sites do not get much attention. If a visitor finds it difficult to navigate on your blog, he/she will not waste any minute pinching and expanding content for easy view. This is a universal character with site visitors; it is irrespective of your niche that defines target audience. A higher percentage of the population uses tablets and smartphones to access blogs.
Writing for yourself
This is a common mistake with business start-ups that increases bounce rate. Strategy matters in business; you might be offering exactly same products with a competitor, the difference comes with marketing strategies. Writing for blogs should be for the audience and not for yourself; while it is important to talk about your expertise and quality of products; it does not have much impact. Consumers need to know why they should purchase your product and not from another company. Clearly explain how individuals will benefit from using your products or subscribing to your services. No one will spend money where they are not convinced of benefits; this should be the basis of content creation. While writing be sure of business and target audience. This ensures the content is relevant. Interesting articles on technology and culture of your organization is good but does not translate to sales.
Slow site
Visitors barely have time to wait; if your site is taking long to load an article, you might be losing potential buyers every minute. Blog performance is crucial; some will interpret slow loading as expensive if they are using cellular data and some will interpret it as unprofessional. Visitors can only be patient with your blog after they are convinced of your products and services. It doesn’t matter how well your articles are written and blog optimized with SEO techniques; if it takes long to load, potential buyers may never get to the awesome content. A business blog should load on a click, 5 seconds is too long. Typically, people have options when researching online; if your site fails to load, the attention shift to another blog and you will have lost potential buyers.
Failing to deliver as per catchy title
Catchy titles are effective in drawing potential customers. However, the catchy titles should match with content. If you fail to deliver in the subsequent paragraphs, visitors will bounce off. Some visitors perceive it as dishonesty, you will lose them on this basis and probably permanently. There is no question about catchy titles but the content should match.
Investing in a business blog and failing to realize results is frustrating; check on the five reasons and you might be on your way to achieve business goals.
